Kids Dart - Motorist tips

Kids Dart In recent years, there has been a national focus on the dangers of distracted driving in the form of cell phone usage and texting and driving. Unfortunately, many drivers don't think about the other forms of distracted driving including active conversations with passengers, grooming, preparing, eating or spilling food, reaching for something, adjusting the radio or music controls, and even reading while driving.

Since 2001, approximately 15,500 children ages 14 and under are injured as pedestrians each year. While the number of fatalities has decreased, pedestrian injury remains the second leading cause of injury-related death in the United States for children ages five to 14.

Distracted driving is as dangerous as intoxicated driving. (Injury Prevention & Control: Motor Vehicle Safety 2011 CDC Report)

One out of every six drivers in school zones is distracted, with a higher rate of cell phone and handheld electronic device use than observed outside of school zones. (Safe Kids USA)

Previous research indicates that risk for a crash doubles when a driver performs moderate secondary tasks like:

  • Talking or listening on handheld devices
  • Inserting or retrieving CDs or DVDs
  • Self-grooming

Risk for a crash triples when a driver performs more complex tasks including:

  • Using a handheld device
  • Dialing a cell phone
  • Reading
  • Applying makeup
  • Reaching for a moving object
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